Partnering with Supercharge, I led the creative development of a series of influencer-driven brand films—directing and editing OLVs for Origins Skincare, Winky Lux, Teva and Dr. Jart—that blended authentic storytelling with strategic brand messaging. I also helped source and select talent, ensuring each creator aligned with the campaign’s voice and goals. The result: compelling, culturally relevant content that resonated across digital platforms and delivered impact beyond impressions.