When the 2024 solar eclipse captivated the country, SONIC Drive-In did more than just acknowledge the moment—they became a part of it.
Client
SONIC Drive-In
Role
Creative Director
Services
Marketing
As the Creative Lead, I developed the campaign idea that launched SONIC into the celestial spotlight.
We created SONIC Solar Shades, safe custom eclipse viewers, and introduced the limited-time Blackout Slush Float, turning SONIC into the go-to destination for seeing—and tasting—the eclipse.
The campaign was more than just timely; it was astronomically successful, delivering industry awards, media buzz, foot traffic, and sales that truly eclipsed the competition.
🏆 Silver Clio Award – Experiential
🏆 Shorty Award – Best Real-Time Engagement
🏆 SABRE Award Finalist – Best in Food & Beverage
🏆 PRWeek US Award Winner – Best Brand Activation
