Category: copywriter

Wingstop

THIGHSTOP AT WINGSTOP (Description) In the summer of 2021, Wingstop made a bold, industry-shaking move by launching Thighstop—an all-new virtual brand that reimagined a [...

The DunKings

The DunKings (Description) Expanded the Dunkin’ Cinematic Universe by bringing in iconic Bostonians like Matt Damon and Tom Brady to join Ben Affleck—turning a [&h...

Boneless Thugs

Boneless Thugs-N-Harmony (Description) As a copywriter, I came up with the idea to partner with Bone Thugs-N-Harmony—temporarily rebranding them as Boneless Thugs-N-Harmony to promote [...

Jimmy John’s

JIMMY JOHN’S – LET’S BE BLUNT (Description) On 4/20, the highest holiday of the year, Jimmy John’s rolled into the conversation with a bold [...

Bath & Body Works

BBW x STRANGER THINGS (Description) Served as copywriter and art director for Bath & Body Works’ first and second Stranger Things collections—helping bring the [&h...

Arby’s Fish Diss

Arby’s x Pusha T’s Fish Diss (Description) As copywriter, I helped spark the idea for Arby’s to take their partnership with Pusha T to [...

Campbell’s & Kelce

Campbell’s Chunky & Jason KelceLegend can Conceptualized and helped lead the creative execution for Campbell’s Chunky “Legend Can” honoring Jason Kelce—partnering on the first-ever [&helli...

Tampax

IT’S TIME TO TAMPAX (Description) Worked as a copywriter and editor on the award-winning “It’s Time to Tampax” campaign starring Amy Schumer—helping bring the [&helli...

America Runs On Ben

AMERICA RUNS ON BEN Helped reignite America’s love for Dunkin’ by partnering with Dunkin’s biggest fan and cultural icon, Ben Affleck to surprise customers...

Arby’s Diablo Dare

ARBY’S DIABLO DARE (Description) I turned up the heat—literally—for Arby’s by coming up with the idea to position the new Diablo Sandwich and Loaded [&hel...