Wrote and directed a sleek, suspenseful OLV teaser for the launch of the new Cadillac CT5—crafted specifically to stop thumbs and spark intrigue across social. The spot performed so well online, Cadillac re-edited it for CTV and OTT, turning a digital-first moment into a broadcast-worthy campaign. Proof that bold, cinematic storytelling can transcend platforms when the creative hits just right.