My name is
Christopher
Valori
Creative & ART
Director
Video Production
Advertising
Marketing
Award-winning creative professional with over 15 years of experience creating and delivering high-impact campaigns for some of America’s most iconic brands.
As a Cannes Lions Grand Prix recipient, I’m known for crafting culturally resonant ideas that push boundaries and break through the noise.
About
I’ve spent my career at the intersection of storytelling, strategy, and bold creative thinking—and I’d love to bring that energy to your team.
My path into advertising and marketing started in film and video production, where I honed the art of narrative and visual storytelling. Writing, directing, and editing brand films taught me how to bring stories to life with emotional clarity and craft. That foundation still fuels my work today—whether I’m coming up with ideas, writing and editing commercials, or building storyboards that help clients and teams visualize how an OLV, OTT, or CTV spot will land.
EDUCATION
Bachelor of Fine Arts in Film & Digital Media
University of Central Florida
Currently, I am at MSL, where I started in video production but often jumped into brainstorms during my downtime. After one of them, the Creative Director pulled me aside, complimented my thinking, and asked if I’d consider a more creative track. That conversation changed everything. Since then, I’ve helped lead multi-channel campaigns for some of the most beloved, guiding projects from concept through execution while collaborating across integrated agency teams.
My approach blends strategic insight with creative fearlessness—and just as importantly, a strong sense of self-curation and realistic limits. I keep a close pulse on culture and emerging trends, making sure every brief I touch reflects the world consumers are living in.
Whether I’m selling a big idea in the room, building trust with a client, or mentoring junior creatives, I bring energy, craft, and clarity to everything I do.
Experience
Associate Creative Director
2021 — Present
Position
Company
Location
Industry
VP
MSL
New York, NY
Marketing
Help lead creative development across multi-channel campaigns for brands including Campbell’s, Arby’s, Dunkin’, SONIC Drive-In, Kellogg’s, and Buffalo Wild Wings
Collaborate with Publicis partners and external client-side agencies to deliver fully integrated campaigns that break through across advertising, social, digital, and PR
Guide projects from concept through execution—ensuring they stay on time, on budget, and on brand
Spearhead brainstorms and present high-impact creative to senior leadership and clients
Contributed to over 20 industry award wins since promotion, including 3 Cannes Lions, 14 SABRE Awards, 8 PRWeek Award and many more
Maintain a 75% win rate on new business pitches (6 of 8), directly fueling agency growth
Art Director
2019 — 2021
Position
Company
Location
Industry
VP
MSL
New York, NY
Marketing
Partnered with Creative Directors across multiple agencies to deliver bold, attention-grabbing ideas and copy that energized clients and consumers alike
Directed the visual and narrative development of all OLVs, OTTs, and social content for B2C and B2B clients
Edited and animated award-winning influencer campaigns recognized with 2 SABRE Awards and 3 PRWeek US Award
Led junior designers and editors to produce high-performing, on-brand content that consistently exceeded engagement goals
Helped Cadillac, Gain, and Tampax achieve their highest engagement rates—tripling video views and accelerating follower growth by 13.5%
Created award case studies and submissions that helped secure 20+ wins
Directed high-profile talent including David Beckham, Jelly Roll, Amy Schumer, Danielle Brooks, and Tabitha Brown
Head of Production
2017 — 2019
Company
Location
Industry
OpenReel
New York, NY
Marketing
Oversaw full production lifecycle of remote video campaigns for 3M, Century 21, and Keller Williams
Led a team of 5 in writing, directing (remotely), and editing OLV content customized for diverse audience segments
Creative Producer
2012 — 2017
Company
Location
Industry
Creative Soldier
New York, NY
Advertising
Concepted, wrote, directed, and edited CTV and OLV spots for known brands such as Terminix, Elizabeth Arden and Kushner Companies
Post-Production Coordinator
2010 — 2012
Company
Location
Industry
Crawford Group
Orlando, FL
Advertising
Managed post-production timelines and delivery of national campaigns for Audi of America, Ford Motor Company and many more
Edited and animated 3 seasons of the Emmy-winning travel and lifestyle series How To Do Florida, delivering dynamic, story-driven episodes that aired across major regional networks and reached millions of viewers
Video Editor
2009 — 2010
Company
Location
Industry
Ivanhoe Broadcast News
Orlando, FL
Media
Edited and animated second-angle news segments for syndicated broadcast distribution, with my work having plated on WFTV Channel 9, FOX 35 and WESH 2 News