My name is

Christopher

Valori

Creative & ART

Director

Ideas Story Motion Impact

Video Production

Advertising

Marketing

Award-winning creative professional with over 15 years of experience creating and delivering high-impact campaigns for some of America’s most iconic brands.

 

As a Cannes Lions Grand Prix recipient, I’m known for crafting culturally resonant ideas that push boundaries and break through the noise.

 

About

I’ve spent my career at the intersection of storytelling, strategy, and bold creative thinking—and I’d love to bring that energy to your team.

 

My path into advertising and marketing started in film and video production, where I honed the art of narrative and visual storytelling. Writing, directing, and editing brand films taught me how to bring stories to life with emotional clarity and craft. That foundation still fuels my work today—whether I’m coming up with ideas, writing and editing commercials, or building storyboards that help clients and teams visualize how an OLV, OTT, or CTV spot will land.

EDUCATION

Bachelor of Fine Arts in Film & Digital Media

University of Central Florida

Currently, I am at MSL, where I started in video production but often jumped into brainstorms during my downtime. After one of them, the Creative Director pulled me aside, complimented my thinking, and asked if I’d consider a more creative track. That conversation changed everything. Since then, I’ve helped lead multi-channel campaigns for some of the most beloved, guiding projects from concept through execution while collaborating across integrated agency teams.

My approach blends strategic insight with creative fearlessness—and just as importantly, a strong sense of self-curation and realistic limits. I keep a close pulse on culture and emerging trends, making sure every brief I touch reflects the world consumers are living in.

Whether I’m selling a big idea in the room, building trust with a client, or mentoring junior creatives, I bring energy, craft, and clarity to everything I do.

Experience

Associate Creative Director

2021 — Present

Position

Company

Location

Industry

VP

MSL

New York, NY

Marketing

Help lead creative development across multi-channel campaigns for brands including Campbell’s, Arby’s, Dunkin’, SONIC Drive-In, Kellogg’s, and Buffalo Wild Wings

Collaborate with Publicis partners and external client-side agencies to deliver fully integrated campaigns that break through across advertising, social, digital, and PR

Guide projects from concept through execution—ensuring they stay on time, on budget, and on brand

Spearhead brainstorms and present high-impact creative to senior leadership and clients

Contributed to over 20 industry award wins since promotion, including 3 Cannes Lions, 14 SABRE Awards, 8 PRWeek Award and many more

Maintain a 75% win rate on new business pitches (6 of 8), directly fueling agency growth

 

 

Art Director

2019 — 2021

Position
Company
Location
Industry

VP

MSL

New York, NY

Marketing

Partnered with Creative Directors across multiple agencies to deliver bold, attention-grabbing ideas and copy that energized clients and consumers alike

Directed the visual and narrative development of all OLVs, OTTs, and social content for B2C and B2B clients

Edited and animated award-winning influencer campaigns recognized with 2 SABRE Awards and 3 PRWeek US Award

Led junior designers and editors to produce high-performing, on-brand content that consistently exceeded engagement goals

Helped Cadillac, Gain, and Tampax achieve their highest engagement rates—tripling video views and accelerating follower growth by 13.5%

Created award case studies and submissions that helped secure 20+ wins

Directed high-profile talent including David Beckham, Jelly Roll, Amy Schumer, Danielle Brooks, and Tabitha Brown

Head of Production

2017 — 2019

Company
Location
Industry

OpenReel
New York, NY
Marketing

Oversaw full production lifecycle of remote video campaigns for 3M, Century 21, and Keller Williams

Led a team of 5 in writing, directing (remotely), and editing OLV content customized for diverse audience segments

 

 

Creative Producer

2012 — 2017

Company
Location
Industry

Creative Soldier
New York, NY
Advertising

Concepted, wrote, directed, and edited CTV and OLV spots for known brands such as Terminix, Elizabeth Arden and Kushner Companies

Post-Production Coordinator

2010 — 2012

Company
Location
Industry

Crawford Group
Orlando, FL
Advertising

Managed post-production timelines and delivery of national campaigns for Audi of America, Ford Motor Company and many more

Edited and animated 3 seasons of the Emmy-winning travel and lifestyle series How To Do Florida, delivering dynamic, story-driven episodes that aired across major regional networks and reached millions of viewers

 

 

Video Editor

2009 — 2010

Company
Location
Industry

Ivanhoe Broadcast News
Orlando, FL
Media

Edited and animated second-angle news segments for syndicated broadcast distribution, with my work having plated on WFTV Channel 9, FOX 35 and WESH 2 News

Brand Development
I specialize in brand development by bringing boundary-pushing, outside-the-box thinking to every brief—transforming insights into unforgettable campaigns that break through the noise and leave a lasting impression.
Video Editing
With over 20 years of experience, I’m a seasoned video editor fluent in Final Cut Pro X and Adobe Premiere Pro—crafting everything from high-energy commercials to cinematic brand stories with precision, pacing, and polish.
Soft Skills
I bring a balance of humility and confidence to every project—known for being low ego, collaborative, and clear in communication. I speak up when it counts, present work with purpose, and know how to advocate for bold ideas while staying open to feedback. Whether leading a team or contributing as part of one, I bring attention to detail and a commitment to delivering thoughtful, standout creative every time.
Design
Proficient in Photoshop, InDesign, and PowerPoint, I bring a sharp design eye to everything from client decks to campaign storyboards. Whether it’s building a presentation that sells the big idea or visually mapping out a spot frame by frame, I know how to make concepts clear, compelling, and client-ready.
Animation
Skilled in animation and motion graphics, I bring designs, typography, and concepts to life using Adobe After Effects and advanced editing tools. From subtle movement to full-on visual storytelling, I create dynamic content that grabs attention and elevates every frame.
Audio Mixing
I use Logic Pro X to craft immersive audio through sound design and precise mixing—bringing spots to life and ensuring every piece sounds polished, balanced, and TV-ready. Whether it’s building atmosphere or fine-tuning dialogue, I make sure the story hits in every sense.